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Design Concept: Rainbow Flower：
SAMAVSM is a yoga fashion brand named after the first letters of 7 chakras. The 7 chakras that exist within
everyone are expressed in 7-coloured vivid flowers as a symbolic visual of the brand. The flowers are round
shaped inspired by the meaning of chakra in Sanskrit ‒ wheel or circle.
Objective/ Launch and increase awareness of SAMAVSM