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Visionique|Work|UberEATS | Tonight, I’ll be eating… | 今夜、私が頂くのは・・・| Ver.1

UberEATS | Tonight, I’ll be eating… | 今夜、私が頂くのは・・・| Ver.1

Project Info +

  • UberEats has launched its first ever brand campaign in Australia “Tonight, I’ll be eating” featuring local celebrities, which was a huge success. Tennis superstar Kei Nishikori and comedian Cookie are paired together to kill time in a unique way while waiting for the laundry to finish. The pair were chosen based on the UberEats “Tonight, I’ll be eating” campaign format – a unique combination that the viewer would find unexpected and fun at the same time. In the second version of the ad campaign, Tetsuko Kuroyanagi and Nana Komatsu appear in a sunroom, helping set up each other’s bonsai hairstyle. 

  • UberEatsは、オーストラリアでローカル・セレブリティーを起用した“Tonight, I’ll be eating” キャンペーンが大きな反響を得た。このセレブリティーを使った初のキャンペーンを、日本でもロンチした。日本では、テニスの錦織選手とくっきー!を起用。二人のコインランドリーでのやりとりをユーモラスが描いている。この二人のペアが「今夜、私がいただくのは…..」の印象的なフレーズとともにUberEATSでオーダーする料理を紹介する。
  • Client – UberEATS
    Agency – Special Group / Ultra Super New/ VISIONIQUE
    Copywriting – VISIONIQUE
    Director – Hisashi Eto
    Producer – Ai Yamamoto, Jun Yoshikawa

UberEATS | Tonight, I’ll be eating… | 今夜、私が頂くのは・・・| Ver.2