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Background
Celebrating 70th anniversary since established, the company had decided to integrate 2 of its group companies Asahi Com Tech (IT infrastructure equipment company) and I-Net Techno (electricity work company). To further grow over the next 30 years, the company needed to build a new business unit, a new internal system and a new corporate culture to hire new talent.
Objective
Comprehensive and attractive rebranding along upon integration of Asahi Com Tech and I-Net Techno.
Creative Development
-Development of new CI (philosophy, slogan, Credo and business field)
-Development of new VI (logo, website, company profile, stationery, Tshirts, uniform)
-Office design
-Welfare and benefit programs
Challenge
Though the company has 70 years of history, we wanted to rebrand it as if we are building a new start-up company from scratch. Through such drastic rebranding, we challenged building corporate culture such as welfare and benefit systems as well as developing the best CI and VI in order to express the company that is socially attractive and filled with energy.
Result
After rebranding, number of applicants for job interview has increased sixfold from previous year.
More employees of 10+ years younger than the average age of the company employees joined.
Access to the corporate website increased.
The new Art and Work Business Unit was formed. New welfare and benefit systems were introduced and internal systems were renewed.
Employee motivation increased significantly and the company has turned into a very energetic organization.
Company sales increased by 20% from same time previous year.
